MEET THE TEAM

Alex Wolf, Founder

Crowned by every social media It-girl as the woman who made business “millennial pink,” Alex Wolf is a visionary investor and dealmaker redefining what’s possible for women-led businesses. As the original creator of Boss Babe, she pioneered a new era of entrepreneurship, proving that ambition and femininity are a powerful force in business.

By 25, she had built and sold Boss Babe, turning a bold idea into a thriving business. Named one of Fast Company’s Top 100 Most Creative People in Business, she now leads Pink Merger, strategically acquiring and aligning businesses in luxury resale, medical beauty, content creation, and the art world. She’s turns hidden opportunities into cultural staples, making both businesses and their founders truly iconic.